About Us

generate - gen·er·ate | \ ˈje-nə-ˌrāt

transitive verb. 1. to bring into existence; to originate by a vital, chemical, or physical process : 2. to be the cause of (a situation, action, or state of mind).

At GenR8 Beauty, our name says it all — we’re here to generate radiant, healthy skin with thoughtfully crafted formulas that actually work. That’s why we develop our products in Seoul, South Korea, a global leader in skincare innovation. Korean beauty is known for its gentle, effective formulas, high-quality natural ingredients, and a deep-rooted commitment to healthy, glowing skin. As a U.S.-based brand inspired by K-beauty excellence, we’re proud to deliver skincare that’s smart, balanced, and made to GenR8 your glow — every day.

We believe skincare should feel good, not like a chore. It’s your time to slow down, check in, and do something for you. Whether it’s a quick morning refresh or part of your wind-down routine, it should be simple, enjoyable, and something you actually look forward to.

That’s why our products are multitaskers; clean, effective, and easy to use. No fuss, no overcomplicated routines. Just high-performing skincare that fits into your day and helps you feel your best.

We’re so glad you’re here, and we’re honored to be part of your skincare journey.

Are you ready to GenR8 your glow?